One shop. Two people.
One HEINI.
Don’t hire the next salesperson. Throw out a dozen programs.
PSE Technik is our own subsidiary — the most honest test bed we have. The move to Odoo, run by HEINI, shows what becomes possible in the Mittelstand when one colleague takes on the whole process.
Maintain once. All variants. One catalogue.
Behind the shops sits the variant matrix — SKU, price, stock and media in one place, not in four spreadsheets.
The starting point
PSE Technik sells industrial doors, swing doors and strip curtains — across several shops (poller24, pendeltueren24, schnelllauftore24, streifenvorhaenge24). Every shop, every configuration, every bill of materials needed maintaining. Plus shipping, accounting, quotes, reminders. A classic Mittelstand picture: many programs, many handovers, a lot of manual work.
The turning point
Instead of maintaining the old ERP, PSE moved to Odoo — and HEINI runs it. Product data is entered once and flows into every shop, into the configurator, into the quote and into the product passport. The HeiniBar advises live on poller24.de — need, configuration, price, quote in 90 seconds. Shipping, receipts and bank reconciliation run through the same process.
We no longer think about hiring one more salesperson. We threw out a dozen programs and took one HEINI.
PSE Technik · Management
The result — and the real lever
Two people could run this shop up to €2.5m revenue on their own — with dropshipping or outsourced logistics. Cost and margin pressure isn’t solved by adding headcount, but by removing the tool sprawl.
Now you can hire a salesperson calmly — one who actually talks to customers — because HEINI handles everything else. One maintenance feeds shop, configurator and prepared channel output. The same salesperson can maintain the public face. That knowledge stays in the company, not in an agency.
Every step lands in the audit-proof log — one click to a PDF for the auditor. Compliance in depth →
Run the numbers on your shop.
30 minutes on your real business — we show you what falls away.