Your system stays yours.
Shop, website, ERP, bookkeeping: what you use today stays at the centre. HEINI connects over it — via MCP, Google A2A or API. No forced migration. And the Basic plan already includes more than you might expect.
HEINI connects — you switch nothing. You can. A lot is already in Basic.
Also native: inbox, colleagues, 3D print from the shop, digital proof of authenticity and ownership — sell, transfer, use as collateral. Tier by tier.
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Product data native
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Shop & passport
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Ownership record & more
Over €13,000 in software per month already in HEINI.
One HEINI, not twelve products. No forced PIM switch — HEINI reads your external PIM too.
View pricingPublic list prices and market benchmarks — not your individual contract. HEINI does not replace every system; it often reads existing sources and bundles the layer on top. Factual orientation per UWG §6 · as of 06/2026.
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HEINI connects
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You switch nothing. You can.
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A lot is already in Basic.
HEINI prepares every business process for you — from inbox to product passport. In the plan that fits. One colleague, not a tool stack.
The eleven areas below show what actually runs in a Mittelstand company — readable plan by plan.
Eleven areas Plan by planHEINI prepares every business process for you — from inbox to booking, from product data to product passport. In the plan that fits you: a colleague team, not a loose chain of tools. You approve.
Susi orchestrates, Heini prepares — you approve. One inbox for every channel, every answer with source and rationale.
| Capability | Basic small entry point | Finance commercial preparation | Operations shop, product logic and operational depth | Enterprise multi-site, governance and edge cases |
|---|---|---|---|---|
| Susi orchestrates the team First contact, specialist hand-offs, appointment and follow-up mail — all on approval. | ||||
| Per-colleague permissions Turn each role on or off — which tasks they take and what they can see. | ||||
| Unified inbox (7 channels) Email, WhatsApp, Telegram, Slack, Signal, Gmail and Google Chat — one desk, two-way sync. | ||||
| Inbox that thinks ahead Reads along, sorts, suggests reply and appointment — sends only with your okay. | ||||
| Message-type recognition Inquiry, order, complaint, service — Heini suggests the right next step. | ||||
| “Why?” explanation What · because · source — traceable on every suggestion. | ||||
| Source labelling Private, team, company, general — you see where every answer comes from. | ||||
| Read receipts and PDFs (OCR) Order PDFs, delivery notes, invoices — line by line, form ready for approval. | ||||
| Read images (nameplate, delivery note) Photo of a nameplate or delivery note — Heini reads and matches. | ||||
| Connect asks first Before a new system is wired: “What am I allowed to do with it?” — credentials stored securely. |
Master data in one source — everything else builds on it, from variants to multi-site disclosures.
| Capability | Basic small entry point | Finance commercial preparation | Operations shop, product logic and operational depth | Enterprise multi-site, governance and edge cases |
|---|---|---|---|---|
| PIM — product data management Structured product data, attributes, languages. | ||||
| DAM light Images and documents per product. | ||||
| Import product data from PDF Read PDF documents, spot drift and suggest corrections. | ||||
| Site-separated product data Multiple plants and locations with separate disclosures. | · | · | · |
Configurable products with required fields and dependencies — visualisable in seven views, from overview to pair list.
| Capability | Basic small entry point | Finance commercial preparation | Operations shop, product logic and operational depth | Enterprise multi-site, governance and edge cases |
|---|---|---|---|---|
| CIM — variant configurator Required fields, dependencies, constraints in seven views. | ||||
| CPQ and bill of materials (BOM) Configurator-based quoting, multi-level BOMs. | · | · |
One bar in two worlds. Back-office HeiniBar in every tier; Shop-HeiniBar visible from Finance — platform plugins for Shopware, Shopify and more available.
| Capability | Basic small entry point | Finance commercial preparation | Operations shop, product logic and operational depth | Enterprise multi-site, governance and edge cases |
|---|---|---|---|---|
| Back-office HeiniBar Cmd+K, type or speak. Heini finds, asks back, queues cases for approval — visible with source and rationale. | ||||
| Shop guidance with the HeiniBar Repeat customers describe what they need — Heini finds, knows contract prices and lead times, prepares up to an order. | · | |||
| Live variant resolution in the browser Buyers see right away what can be combined — not at the end of checkout. | · | |||
| Platform plugins Plugins for Shopware 6 and 5, Shopify, WooCommerce, Magento, BigCommerce and Salesforce Commerce Cloud — available. | · | |||
| Repeat orders Heini remembers recurring repeat-customer orders — seven clicks become one. | · | |||
| Multiple shops, one HeiniBar logic One customer view per shop, one HeiniBar per platform — one role matrix, one traceable history. | · | · | · |
From intake through inventory and shipping to the documented handover — prepared, approval-based, no re-research.
| Capability | Basic small entry point | Finance commercial preparation | Operations shop, product logic and operational depth | Enterprise multi-site, governance and edge cases |
|---|---|---|---|---|
| Quotes and orders Inquiries, quotes, confirmations. | ||||
| Inquiries from the email inbox Sales picks up incoming mails, Heini sorts. | ||||
| CRM — customer relationships Customer file, pipeline, deals and VAT ID check — in one place. | · | |||
| Wholesaler availability and sourcing Catalogue and availability at your wholesaler — matching source suggested. | · | · | ||
| Stock levels and movements Inventory, inbound, outbound. | · | |||
| Shipping prep with connectors Shipping docs, labels, tour prep. | · | · | ||
| Supplier and purchase-order workflow Inquiries, POs, supplier master data. | · | · | ||
| Production planning Work steps, status, feedback. | · | · | ||
| 3D printing & production hand-off From shop request to print-ready hand-off to a printing system or production partner — where systems are connected. | · | · | ||
| Site-separated order and logistics view Multiple plants and sites. | · | · | · |
Required fields simple in every tier. DPP preparation from Finance — Susi clarifies during onboarding whether your industry needs it.
| Capability | Basic small entry point | Finance commercial preparation | Operations shop, product logic and operational depth | Enterprise multi-site, governance and edge cases |
|---|---|---|---|---|
| Required fields simple Standard mandatory fields per product — structured, multilingual, exportable. | ||||
| DPP preparation (by industry) ESPR required fields, multilingual, with inheritance to composite products — from Finance plan. | · | |||
| Advanced DPP / ESPR flows Repair history, recycling concept, CO₂ trace, supply-chain data — preparation at the case, from Operations. | · | · | ||
| Multi-site / deeper proofs Site-separated DPP view, cross-site history for leadership — from Enterprise. | · | · | · |
Whether your industry needs DPP preparation, Susi clarifies with you during onboarding — no hard automatic.
One product, sold everywhere — copy in your voice, planned and live only on your word. Heini builds website and shop step by step on approval.
| Capability | Basic small entry point | Finance commercial preparation | Operations shop, product logic and operational depth | Enterprise multi-site, governance and edge cases |
|---|---|---|---|---|
| Marketing colleague — copy, SEO, newsletter Product copy, posts and newsletters in your voice — multilingual, channel-aware, not off the shelf. | · | |||
| Product copy in multiple voices Descriptions, short and long copy, bullet lists. | ||||
| Voice-register control Consistent language per brand and channel. | ||||
| Content colleague — pipeline & approval Texts and images from draft through review to the approval folder — live only on your word. | · | |||
| Publishing — one product, every channel One product → Amazon, Google, your shop — one view instead of ten tabs, on suggestion with approval. | · | |||
| Multi-channel listing at once Prepare and list on several sales channels in one case — you keep the overview of what each channel shows. | · | |||
| Online shop and channel feeds Product data toward shop and marketplaces — no export-import circus. | · | |||
| Editorial plan and posts Heini suggests what appears when — planned, live only on your word. | · | |||
| Image descriptions for findability Alt text and image descriptions for better findability — prepared for approval. | · | |||
| Create and fill website pages Spot empty pages, build a draft, write copy — the first impression, finished on approval. | · | |||
| Set up shop step by step Connect, make products visible, payment — each step waits for your okay. | · | |||
| Page and conversion improvement suggestions Which page gets visits but rarely converts — Heini suggests what could work better. | · | |||
| Prepare product videos Short product videos on suggestion — publish on approval. | · | · | ||
| DAM connector to Cloudinary, Bynder, others External DAM platforms as a connector — media flows into the product world, from Finance. | · | |||
| Advanced content workflows Multi-step approvals for copy and campaigns. | · | · |
Marketing runs with you — planned, prepared, live only on your word.
Capture receipts, classify, hand over to bookkeeping — at the case, not at month-end.
| Capability | Basic small entry point | Finance commercial preparation | Operations shop, product logic and operational depth | Enterprise multi-site, governance and edge cases |
|---|---|---|---|---|
| Pre-accounting with DATEV connector Capture, classify, hand to the tax advisor — DATEV export from Basic. | ||||
| Document flow from the email inbox Incoming invoices are picked up. | ||||
| Credit notes recognised Credit notes are recognised and matched to the right case. | · | |||
| Three-way matching Invoice, purchase order and delivery note — matched before posting. | · | |||
| Learn tax treatment Heini remembers tax treatment and suggests it next time. | · | |||
| Payments, open items, dunning, discount Assign payments, watch deadlines — no cent without your okay, from Basic. | ||||
| Foreign currencies at current rates Amounts in other currencies at current rates — prepared for approval. | · | · | ||
| Cash-register view (preparatory) POS receipt processing as a prep step. | · | · | ||
| Controlling reports Across sites and departments. | · | · | · |
Heini prepares, your team approves. Every case carries source and rationale — readable two years later, too.
| Capability | Basic small entry point | Finance commercial preparation | Operations shop, product logic and operational depth | Enterprise multi-site, governance and edge cases |
|---|---|---|---|---|
| Approval required per case Heini prepares, the human decides — no silent background run. | ||||
| Audit-proof log as PDF One click → clean PDF for the tax auditor — what, when, why, who approved. | · | |||
| Independent second verification Confirmation that nothing was changed afterwards — for audit and tax inspection. | · | · | ||
| Votes recorded audit-proof Association and board votes traceable and tamper-evident. | · | · | · | |
| Federation — multi-site Connect sites and subsidiaries — separate data spaces, one approval. | · | · | · | |
| Service cases and complaints Intake, routing, handling. | · | · | ||
| Quality reporting Complaints and inspection analytics. | · | · | · | |
| Legal — disclosure check Templates, compliance view (no substitute for legal counsel). | · | · | · | |
| HR view Employees, roles, sites (no payroll). | · | · | · |
Every product with a tamper-proof digital authenticity and ownership record — hold, transfer, use as collateral. 3D printing only with all proofs in place.
| Capability | Basic small entry point | Finance commercial preparation | Operations shop, product logic and operational depth | Enterprise multi-site, governance and edge cases |
|---|---|---|---|---|
| Digital authenticity and ownership record Tamper-proof digital identity per product — who made it, from what, who owns it, is it genuine, from Operations. | · | · | ||
| 3D print safeguards All proofs in the right order before printing — if one is missing, Heini blocks. | · | · | ||
| Hold ownership audit-proof Check mandatory fields, approve once — entry in the log, readable years later, from Operations. | · | · | ||
| Transfer ownership On sale the record moves cleanly to the new owner — history stays transparent. | · | · | ||
| Ownership-record inbox Incoming records land in the inbox — link, create new or reject. | · | · | ||
| Hold many records at once Many machines in one case — approve once, Heini works the list. | · | · | ||
| Ownership as collateral (lending value) Lending value from documented product data — repayment on approval, every step logged. | · | · | · | |
| Connect marketplaces Centrifuge, Surplex, Catena-X and more — only what you release, data sovereignty stays with you, from Enterprise. | · | · | · | |
| Material record on recycling At end of life: materials and secondary raw materials documented to the recycler. | · | · | ||
| Site-separated ownership records Multiple branches — each site its records, leadership sees all. | · | · | · |
No token, no blockchain wording — only audit-proof records the tax auditor understands.
Company knowledge stays — with a source on every answer and a map showing what Heini knows. It does not leave when someone does.
| Capability | Basic small entry point | Finance commercial preparation | Operations shop, product logic and operational depth | Enterprise multi-site, governance and edge cases |
|---|---|---|---|---|
| Company memory What matters in your company, Heini keeps in mind — private, team, company, general. | ||||
| Knowledge map Shows at a glance what Heini knows about your company — with source per entry. |
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