Why HEINI
Built from experience. For your business.
HEINI grew out of a simple experience: too much work gets lost between the tasks.
Review your own case ↗
The founder’s perspective
Done the work. Led the business.
Our founder trained as an industrial business administrator and studied business administration. His experience spans production, commercial operations, sales and leadership.
He also knows the responsibility of owning businesses. These perspectives shaped HEINI: an AI colleague who connects customer needs, the numbers and the work that comes next.
Experience matters when it takes work off your hands.
- 01
Hands-on. Down to the detail.
An apprenticeship in a global B2B company: soldering, building circuit boards and programming controls. Working in the warehouse, covering reception, sorting mail and processing payments.
That is why HEINI considers what needs to happen before and after a task.
- 02
Understanding numbers. Preparing decisions.
Managing currency hedges in treasury, working with controlling figures and programming purchasing interfaces. Assessing acquisition candidates, preparing CEO briefings and shaping software projects as a junior project manager.
That is why HEINI connects the basis of a number with the decision it informs.
- 03
Selling. Leading. Developing people.
Branch manager in financial services and sales manager in Switzerland. Further training in financial services, Train the Trainer and coaching.
That is why HEINI aims to support teams and make leadership easier, with clear responsibilities and proposals people can follow.
- 04
An entrepreneur’s perspective.
Owning agency and software businesses, including in Liechtenstein: product information (PIM), configuration and quoting (CPQ), and the web. Also an investor in a B2B company.
That is why we care whether a solution works in daily business, from the customer’s request to the commercial result.
Our own operating business
A real business. Fresh questions every day.
PSE Technik is a subsidiary of HEINI IP GmbH. We developed HEINI around the needs of this B2B business.
Product information has to be right. Configurations have to match the quote. Purchasing, delivery and commercial work have to connect. These questions arise in our own business and inform HEINI’s ongoing development.
For you, this means starting with the work that actually needs doing. Together, we assess which lessons fit your business and where HEINI can help.
See PSE Technik and the product context →Our ambition
A better-running business. One step at a time.
AI can search, compare and prepare today. What matters is whether it makes work easier in your business. That is why we start with a real case, agree a goal and review the result together.
More than 40 patent applications accompany the development. What matters for your decision is the work HEINI actually prepares within your agreed scope.
Example conversation
- You · at work
I need more time for my customers.
- HEINI
Then let’s start with the task that holds up your team every day.
Show us where work gets stuck.
30 minutes. Your case. A clear next step.
Review your own case ↗Explore 28 practical examples →