Why HEINI
Why HEINI brings its own business software.
Understanding a message is a start. A usable order also needs the product, price, parts and approval to fit together.
Review your own case ↗Product knowledge and decisions with the case.
AI needs valid product rules and accepted orders. HEINI brings them as its own software. Your team spends less time rebuilding the same business facts in separate applications.
Own business logic
A valid product configuration, customer price, parts and drawing form the basis for quote preparation.
PIM · Product information
Facts, variants, images and documents.
Explore application →CIM / CPQ · Configuration
Valid combinations, customer terms and quotes.
Explore application →BOM · Multi-level parts lists
Assemblies, quantities and approved drawings.
Explore application →
One shared order folder, clear access rights
A shared, permission-bound order folder connects relevant records, decisions and next steps. The order folder connects the request, relevant records, decisions and tasks. Each person sees only what their current access rights permit.
The complete workflow from quote through order to manufacturing is reviewed and accepted together for your business.
Reviewed company knowledge
Company memory brings reviewed experience with sources and access rights into the work. Knowledge stays useful through handovers, growth and staff changes.
New business rules need their own review and approval. Reviewed experience does not train a separate foundation model.
Your team decides. HEINI prepares the work and carries out approved steps.
Configure once. Deliver together. →
The founder’s perspective
Done the work. Led the business.
Our founder trained as an industrial business administrator and studied business administration. His experience spans production, commercial operations, sales and leadership.
He also knows the responsibility of owning businesses. These perspectives shaped HEINI: an AI colleague who connects customer needs, the numbers and the work that comes next.
The experience behind HEINI
Experience matters when it takes work off your hands.
- 01
Hands-on. Down to the detail.
An apprenticeship in a global B2B company: soldering, building circuit boards and programming controls. Working in the warehouse, covering reception, sorting mail and processing payments.
That is why HEINI considers what needs to happen before and after a task.
- 02
Understanding numbers. Preparing decisions.
Managing currency hedges in treasury, working with controlling figures and programming purchasing interfaces. Assessing acquisition candidates, preparing CEO briefings and shaping software projects as a junior project manager.
That is why HEINI connects the basis of a number with the decision it informs.
- 03
Selling. Leading. Developing people.
Branch manager in financial services and sales manager in Switzerland. Further training in financial services, Train the Trainer and coaching.
That is why HEINI aims to support teams and make leadership easier, with clear responsibilities and proposals people can follow.
- 04
An entrepreneur’s perspective.
Owning agency and software businesses, including in Liechtenstein: product information (PIM), configuration and quoting (CPQ), and the web.
That is why we care whether a solution works in daily business, from the customer’s request to the commercial result.
Our own operating business
A real business. Fresh questions every day.
PSE Technik is a subsidiary of HEINI IP GmbH. We developed HEINI around the needs of this B2B business.
Product information has to be right. Configurations have to match the quote. Purchasing, delivery and commercial work have to connect. These questions arise in our own business and inform HEINI’s ongoing development.
For you, this means starting with the work that actually needs doing. Together, we assess which lessons fit your business and where HEINI can help.
See PSE Technik and the product context →Our ambition
A better-running business. One step at a time.
AI can search, compare and prepare today. What matters is whether it makes work easier in your business. That is why we start with a real case, agree a goal and review the result together.
Example conversation
- You · at work
I need more time for my customers.
- HEINI
Then let’s start with the task that holds up your team every day.
Show us where work gets stuck.
30 minutes. Your case. A clear next step.
Review your own case ↗Explore 28 practical examples →dh@heini.app · heini.app