Product data · B2B

One truth. Every channel.
All the way to the machine.

Maintain it four times, and it’s wrong three times.

In B2B, point solutions break exactly where it counts: variants, configurators, bills of materials. Heini holds your product data in one place — and carries it through to production.

The problem that costs money

Product data sits in the shop, the quote, the catalogue, the product passport — maintained four times, different three times. A price change is forgotten three times. Annoying for simple items, a real risk for configurable B2B products.

One source — every channel

You maintain it once. Heini pushes it everywhere, no double work:

Enterprise PIM included

Product data, variants, attributes, media — one truth. You save the separate PIM licence.

Configurator with the real price

The customer configures in the shop, sees the real price instead of “from” — no invalid combinations.

Quote & product passport

The same data carries the quote and the digital product passport (EU mandate 2027) — automatically.

From need to bill of materials

The configuration produces the multi-level bill of materials automatically — audit-grade, not scattered in Excel. A real example: a strip curtain or a swing door is configured, Heini resolves parts, quantities and lead time instantly. Live.

All the way to the machine

The bill of materials becomes the production order: shop → configurator → BOM → production → machine, one continuous thread instead of retyping. Full production follows from summer; 3D printing from the shop runs with staged approval — nothing reaches the printer unchecked. From summer / in activation.

Beyond your own company

Because Heini knows product data so deeply, he can pass bills of materials and demand straight to your supplier — if they also have Heini. From tender to machine, no media break. In preparation — we say honestly what stands and what is coming.

What you get

In short:

No extra PIM licence

A full enterprise PIM is on board.

No double maintenance

One change takes effect in shop, configurator, quote, passport.

No data drift

One truth — everyone draws from it, no one contradicts.

The DPP falls out for free

The product passport comes from the same data — no extra tool.

Why does this matter especially in B2B?

Because B2B catalogues have variants, configured products, bills of materials and customer-specific prices. That is exactly where point solutions break — Heini knows the configurator and the BOM and the lead time.

Do I need a separate PIM like Akeneo?

No. A full enterprise PIM is included. Heini can read existing systems as a source.

Is production already live?

Bills of materials and the configurator are live. Full production to the machine follows from summer — we mark honestly what stands.

Where is the data?

In Germany, on Hetzner servers in Falkenstein.

See it on your real catalogue.

30 minutes on your product data — from configuration to bill of materials.